New research may interest those undertaking makeup artistry courses, as it has been found that wearing cosmetics can increase perceptions of competence and trust.
Proctor & Gamble funded a study carried out by researchers from Harvard and Boston Universities that asked participants to look at images of women with varying degrees of makeup and rate them on four factors.
The results found that respondents gave higher marks on attractiveness, likeability, trust and competence to the ladies who did not have bare faces.
However, those wearing a lot of products were considered less trustworthy and so it seems getting the right balance between natural and glamorous is important.
The researchers commented that the findings may suggest that cosmetics and appearance may have a bearing on whether women are approached for jobs and on dating sites.
As a result of the findings, ladies may want to take Guardian writer Sali Hughes' recent advice and invest in good-quality makeup brushes so they can apply their cosmetics easily.
Article Last Updated: 06/10/2011 12:16:14
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