Students on professional makeup courses may find themselves working with prestige brands this year as high-end cosmetics are set to sweep onto the mass market.
WWD.com has predicted that designer makeup brands will be found on the shelves of regular shops, bringing them to the general public rather than just those who frequent "gilded department stores".
For example, Hard Candy, which has previously been an exclusive of the high-end boutiques, will now take its place alongside high street brands.
It has signed an exclusive deal with US retail giant Wal-Mart, owners of ASDA in the UK, bringing its edgy, high-fashion products to the general public.
"The customer will feel she's in a candy store," Carmen Bauza, Wal-Mart's vice president of beauty, told WWD.com.
People on professional makeup courses may therefore want to stock up on Hard Candy's products and start working their magic with these premium cosmetics.
A look that they may be trying to create with Hard Candy's makeup is the highly-polished and refined looks seen on Christian Dior's models recently, as this has been identified as a possible trend for 2010 by the Daily Telegraph's Kate Shapland.
Article Last Updated: 29/01/2010 12:59:49
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